Yinan Li, the CTO of Baidu while speaking at 2009 Mobile Internet Research Forum, said that Internet already has a mature business model and 99% revenue comes from advertisment. This business model is fit for Mobile Internet as well, Li said.
He said that Baidu works as a Internet search engine to satisfy user requirement. And most user requirement for Internet is about entertainment, including pictures, video, music and community fields. The feature of Mobile Internet is convenience, which means that one can access desired information anywhere and anytime.
Though IPTV and Internet TV were launched few ago and it developed very well, but it still could replace traditional TV, Set-top Box and DVD. Most families still need another DVD machine. Li believed that Mobile Internet would improve entertainment experience through cheaper price and advanced Cloud Computing technology.
He pointed out that
