Cisco plans to enter China's NGB market
2010-08-06 17:00:37   来源：企业网D1Net   评论：0 点击：

Cisco’s CEO Robert Lloyd recently visited the State Administration of Radio Film and Television (SARFT) and held a meeting with Haitao Zhang , the Deputy Director General of SARFT.

The meeting dicussed mainly issues relating to next-generation broadcasting(NGB). Robert expressed Cisco’s willingness to have cooperation with SARFT in the NGB R&D field. Cisco’s CEO also evinced interest in having cooperation in other fields.

Experts opined that Cisco is staring at the huge market potential in China for a long time. According to statistics, China market, which is the largest market in the world, already has 160 million cable users. This figure is likely to touch 200 million users in the next three to five years.

Nowadays, one third of China cable subscribers have access to the digital TV platform. By 2015, China's TV market will be fully digital, which offers great opportunity for Cisco and other vendors like Huawei and ZTE.

It is worth mentioning here that Cisco paid $ 44.5 million for Tembec Group's set top box business recently. Earlier in March this year, Cisco invested $ 10 million in Shanghai panoramic as a shareholder to enter the China market indirectly.

Cisco plays a leading role in its traditional fields for a long time. For the sake of future development, the company is trying to explore in other new and related fields, such as broadcast and TV area.