China Unicom Prepares for Uphone
发布时间:2010-08-06 17:03:53
摘 要:Second-largest Chinese carrier, China Unicom (CHU) is expanding its 3G wireless handset portfolio as the company has officially announced its new cell phone brand called the “Uphone."
Second-largest Chinese carrier, China Unicom (CHU) is expanding its
China Unicom is also planning to launch an application store (“UniStore") that will feature Uphone-based applications. UniStore has been designed to resemble Apple Inc’s (AAPL) App Store in
The government will fund the development of Uphone handsets. China Unicom’s Uphone project will benefit
Uphone represents China Unicom’s second biggest opportunity in the domestic
Ophone leverages Google’s open-source Android mobile operating system and represents China Mobile’s answer to the emerging threat from iPhones. China Unicom’s other rival. China Telecom (CHA), is also pursuing a similar strategy as it is currently developing android-based handsets called the “Cphone."
As such, the three major Chinese carriers are banking heavily on the booming market for Android-based smartphones to boost market share. However, to compete, they need to develop unique marketing/promotional strategies and differentiated products and services, which remain a challenging task.
(责任编辑:企业网 来源:企业网D1Net )
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